XINGLIAN-TEST Announces Comprehensive Brand Refresh
Xinglian (formerly STARLINK_TEST) today announced a comprehensive brand refresh, officially adopting XINGLIAN_TEST as its new global brand identity. This rebrand aligns with the company's accelerating global expansion strategy, introducing a more distinctive and unified visual language to serve customers and partners worldwide.
Why XINGLIAN-TEST?
This brand evolution marks a significant milestone in the company's journey. As our business continues to expand from regional markets to a global footprint, we recognized the need for a brand identity that is instantly recognizable, memorable, and authentic to our roots.
XINGLIAN is the phonetic rendering of our Chinese name "星链" — literally "star chain" — which embodies our founding vision of connecting expertise, quality, and innovation across borders. The suffix TEST preserves our core identity in the testing and inspection industry, making our business focus immediately clear to partners around the world.
The new logo features a modern, streamlined design with enhanced visual impact, ensuring strong recognition across diverse markets, media, and cultural contexts.
A New Look, The Same Commitment
While our name and visual identity are evolving, our company, our people, and our promises remain unchanged.
- Our legal entity, qualifications, and existing contracts remain fully valid.
- Our core team, technical standards, and quality management system stay the same.
- Product delivery, after-sales support, and technical services continue without interruption.
All ongoing projects will proceed as scheduled without disruption. The new brand identity will be gradually rolled out across new contracts, certificates, reports, and marketing materials in the coming months.
Growing Together with Global Partners
From STARLINK_TEST to XINGLIAN_TEST, what changes is our name — what endures is our dedication to quality and our commitment to every customer.
We extend our sincere gratitude to all partners for your continued trust and support. At this new starting point, we will continue to deliver professional products and efficient services, growing alongside our global customers and exploring new possibilities in the testing and inspection industry.